Akita rice prices down 35% on a year earlier as Akita Komachi advance payment falls by 10,000 yen
JA Zen-Noh Akita has set its advance payment for 2026 rice: Akita Komachi, the main variety, is 10,000 yen, or about 35%, lower than a year earlier.
Akita Prefecture, in north-eastern Japan on the Sea of Japan coast, is known for its rice and is home to many sake breweries. On 28 August, JA Zen-Noh Akita, the prefectural body of the agricultural cooperative (JA) group, set the “JA advance payment” (gaisankin) for 2026 rice. According to the local newspaper Akita Sakigake Shimpo, which cited several people involved, the price for Akita Komachi, the prefecture’s flagship variety, was 18,300 yen per 60 kilograms of first-grade rice. That is 10,000 yen lower than the initial figure of 28,300 yen for the 2025 crop, a steep cut of 35.3%.
What is the “advance payment”?

The advance payment is a provisional price that local JAs pay farmers up front when they collect the new rice in autumn. Based on the figure set by JA Zen-Noh Akita, each JA deducts sales commissions and other costs to decide what it pays its farmers. If sales go well, a further payment may follow later. Because this figure serves as a guide to rice trading prices, it is reported that it could lead to lower rice prices in shops. JA Zen-Noh Akita has not published its advance payment figures since last year, and this year’s numbers came to light through interviews with people involved.
The more premium the brand, the bigger the fall
Akita Komachi is not the only variety to fall. Sakihokore, which the prefecture promotes as its top-end premium rice, is at 20,300 yen, down 12,000 yen on the previous year. Another variety, Yumeobako, is 10,000 yen lower at 17,400 yen. Meanwhile, farmers’ production costs keep rising, and the blow to their finances is expected to be unavoidable.
The impact on sake brewing is not yet clear
These figures mainly concern rice for eating and do not cover sake rice (varieties suited to brewing, such as Yamada Nishiki). How they will affect the cost of raw materials for sake depends on sake rice trading prices and on how each brewery sources its rice. Still, if rice farmers’ incomes swing sharply, it could also affect the growers who carry on the labour-intensive work of producing sake rice. It is something the industry should keep an eye on.
These figures will not change the price of sake on European shelves straight away. Most sake is brewed in winter and reaches the market after maturing and shipping, so sake made from the 2026 crop will not be on sale until 2027 or later. In the meantime, we recommend comparing different bottles while checking the rice variety and the polishing ratio (the proportion of the brown rice that remains) on the label or in the retailer’s description. Knowing the rice variety may bring you a little closer to the paddy fields, and the farmers’ situation, behind each glass of sake.
Sources
- 秋田魁新報電子版「26年産米JA概算金、あきたこまち1万8300円 25年を1万円下回る」https://www.sakigake.jp/news/article/20260828AK0028/
Sources
This article was written by The Sake Wire editorial team, summarising the public sources listed above. Images are our own.
Try Akita sake in the EU — from €6
180 ml tasting bottles and full-size sake, wine, beer and gin, shipped from Amsterdam within the EU.

